Social Commerce - What is it?
So, everyone is starting to talk about Social Commerce. At Object Source we are really starting to embrace this way of getting customers to online shops.
Really, this has come from the fashion industry. People, mainly women, really want to know what other people, friends and family, think they should wear. Actually, they want to know "do I look good in this". Well, this is what social commerce embraces. It is all about using those social media sites to solicit opinion. We all know, word of mouth is the most powerful way to get new business, this will do this and more.
There a number of sites to watch, fab.com has to be the main one. They have seen phenomenal success through their social commerce activities. Just take a look at the "Invite+" feature where they bring in gamification. You can see from this how they are rewarding customers/members to recommend their friends, family and general contacts. They are doing this by making it very easy for members to send introductory emails to their Google mail contacts, Twitter followers etc. When a customer registers the originating member gets credits to spend on their website. Why a brilliant way of rewarding your existing customers for recommending other people. See, there goes word of mouth at its best.
The great thing is, Object Source are working on things like this to plug into Magento. Interested, well get in touch then!!!
Keep coming back here to see what our London Magento development agency are doing in this area.