Having a Social Community that you can have complete control and ownership of will take your Marketing Strategy to a whole new level. Many organisations have found social networking sites, like Facebook, to be extremely effective marketing tools. However, as these sites mature, they are now finding that the lack of control they have over them is either hurting their brand or they are hitting a ceiling in what they are able to offer their potential customer/membership base.
Our product is an easy to use and fully customisable platform that provides all the social networking features you would expect; membership sign-up, sending messages, forums, publishing articles and much more, all at the same time as giving you as the network owner complete control and ownership for all the data and activity.
Here are just some of the advantages your organisation could expect from using this platform as part of your Marketing Strategy:
- Through customising the member profile questions, you can improve your knowledge around who your customers are. This in turn would enable you to send out very targeted offers and communications based on geography and demographic.
- Improve your return on investment on other marketing initiatives through either more targeted mailings and a reduction on print media and direct mail costs.
- Direct communication with your customers and understanding their needs in a more social way as opposed to relying on posted surveys.
- Improve customer retention by providing an online community of people that enjoy what your company offers (products or services) and want to get even more from it.
- If you have an online shop, then either user generated (people making recommendations) or site administrator content can be linked to it.
- Commission industry experts to contribute to the network and allow the members to interact with them.
- Reward activity in the community to aid the membership acquisition and visitor return rate.
- Total control and ownership of comments, forums and any other postings.
All this will boost your membership base, increase potential spend and provide a cost effect two-way communication with your customers.